A farmer community · led by David Rose

Measure what matters

By farmers, for farmers.

Join us to build a community of farmers working to share and learn together.

Join the community

Five quick details and you're in. No cost, no commitment.

So David can reach you about meet-ups and field days.

We'll only use your details for this community. Privacy

Why this community

The food system measures almost everything about a crop except the thing that matters most to the person who eats it.

Yield, grade, shelf life, price. Rarely the nutrition. Farmers are best placed to change that — on our own land, with our own measurements, comparing notes with each other.

01

Share what you measure

Bring your soil, crop and livestock data to the table. What you find on your farm is worth more alongside what others find on theirs.

02

Learn together

Field days, meet-ups and plain conversations between farmers. Practical questions, honest answers, no sales pitch.

03

Build the evidence

Vitagri's research team turns what the community finds into evidence growers, buyers and policymakers can trust.

David Rose
“I've farmed long enough to know the best ideas come from other farmers, not from a brochure. This is a place to compare what we actually measure, learn from each other and build something farmers own.” David Rose · farmer, Chairman & Co-Founder, Vitagri