Summary
Source summary: Consumers' likeliness of buying and eating sustainable food in EU countries. It is used to support the report claim that consumer data and market research are used to evidence shifts in behaviour, trust, value and sustainability attitudes.
Outcomes reported
Source report: Consumer Trends in 2026 - EIT Food Consumer Observatory; EIT Food Consumer Trends in 2026 File: Consumer-Trends-Report-2026.pdf Ref#: Consumer-Trends-Report-2026.pdf #4; EIT Food Consumer Trends in 2026 #4 Original: Statista (2024). Consumers' likeliness of buying and eating sustainable food in EU countries. https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/; Statista (2024). Consumers' likeliness of buying and eating sustainable food in EU countries. https://www.statista.com/statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable -food-in-eu-countries/
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