Summary
Report/guidance summary: Waste to want: Consumer acceptance of upcycled food products report, March 2025. It provides policy, data or strategic context supporting the report claim that consumer data and market research are used to evidence shifts in behaviour, trust, value and sustainability attitudes.
Outcomes reported
Source report: Consumer Trends in 2026 - EIT Food Consumer Observatory; EIT Food Consumer Trends in 2026 File: Consumer-Trends-Report-2026.pdf Ref#: Consumer-Trends-Report-2026.pdf #11; EIT Food Consumer Trends in 2026 #11 Original: EIT Food Consumer Observatory (2025). Waste to want: Consumer acceptance of upcycled food products report, March 2025. https://www.eitfood.eu/reports/upcycled-food-products
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