Summary
Peer-reviewed source summary: Voice of the Consumer: Sustainability 2025 report. The source is cited to support the claim that consumer data and market research are used to evidence shifts in behaviour, trust, value and sustainability attitudes.
Outcomes reported
Source report: Consumer Trends in 2026 - EIT Food Consumer Observatory; EIT Food Consumer Trends in 2026 File: Consumer-Trends-Report-2026.pdf Ref#: Consumer-Trends-Report-2026.pdf #3; EIT Food Consumer Trends in 2026 #3 Original: Euromonitor International (2025). Voice of the Consumer: Sustainability 2025 report. https://www.euromonitor.com/article/voice-of-the-consumer-sustainability-2025-key-insights
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