Summary
Cosmetic business is one of the major billers of the global economy since it serves a market which is growing up continuously due to different reasons such as consumer behavior changes, technological and scientific developments, in addition to the rise in consumer awareness. This review focuses on giving an idea about the importance of the cosmetics industry some details about how the change in the customer demands encourages innovation in this sector. Nowadays, the growing awareness of the clean beauty is considered a trend, where the chemical-free, ethical, and sustainable products are of higher interest for most customers. It is worth to mention that the industrial practices for cosmetics are changing due to the developing personalized skincare and haircare products, as well as, environ
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