Summary
The Italian Alpine region has a long-standing connection between the binary system of the tourism industry and silvopastoral sectors that offer different economic, ecological, and cultural benefits. This research investigates the perception of ecosystem services (ES) provided by mountain animal production among tourists in a specific mountain area (Upper Ellero Valley, North-West Italy). A total of 216 visitors were surveyed online between June and October 2022. The questionnaire was designed to explore the following aspects: (1) interviewees’ socio-demographic characteristics; (2) the perceived impacts of alpine livestock systems on ecosystem services, including also the animal welfare variable; (3) the heterogeneity of hikers in response to their perception of ES and (4) the assessment o
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