Summary
Farmers, as the primary decision makers in agricultural production, are crucial to ensuring food safety and ecological security through chemical pesticide reduction, thereby contributing to agricultural sustainability. While existing research has acknowledged the influence of information factors on farmers’ pesticide reduction behavior, there remains a lack of comprehensive consideration of multiple information acquisition channels. The differential impacts and underlying mechanisms among these channels require further exploration. This study focuses on cash crops with higher chemical pesticide usage, utilizing field survey data from 573 peach farmers across seven province-level regions (including provinces, autonomous regions, and municipalities) in China in 2023 to assess the impact of i
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