Summary
• There is a strong correlation between familiarity and satisfaction with plant-based meat alternatives (PBMA). • Women, younger individuals, and those who consumed less meat are more familiar and satisfied with PBMAs. • The effects of age and meat consumption on familiarity and satisfaction with PBMAs were weaker for respondents in Asian countries (e.g., China, Indonesia). Meat consumption around the world is increasing, especially in economically developing countries (e.g., China). There is compelling evidence that the demand and consumption of meat has negative impacts on animal welfare, the environment, and people's health. Plant-Based Meat Alternatives (PBMA) represent one approach to reducing meat consumption. However, relatively little is known about how the factors that influence P
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