Summary
This study applies a hybrid multi-criteria decision-making model combining FARE and ADAM methods to identify and rank the key drivers motivating electronic traceability adoption across agri-food supply chains. The research reveals that supply chain efficiency, technology development, and sustainability represent the primary drivers influencing successful e-traceability implementation, offering insights into the motivational factors and critical success factors for industry adoption of electronic tracking systems.
UK applicability
The findings may inform UK agri-food businesses and policymakers seeking to enhance supply chain transparency and food safety through e-traceability adoption. However, the geography of the study population is not specified in the abstract, limiting direct applicability assessment to UK-specific regulatory contexts or market conditions.
Key measures
Prioritisation ranking of e-traceability drivers; relative importance weights assigned through FARE and ADAM methodology
Outcomes reported
The study identified and prioritised the key drivers motivating e-traceability adoption in agri-food supply chains using a hybrid multi-criteria decision-making model. The analysis ranked supply chain efficiency, technology development, and sustainability as the most critical drivers for successful e-traceability implementation.
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