Summary
ABSTRACT Achieving ambitious pesticide reduction goals calls for collaboration and shared vision among multiple stakeholders. This study evaluates whether this is the case in three French pesticide‐intensive production sectors: vine‐growing, orchards and fruits & vegetables farming. To do so, it uses the Q‐method to assess farmers' decision‐making criteria when selecting crop protection strategies, taking stock of technical, economic, and organisational constraints, as well as health and environmental impacts. It also compares these criteria with the perspectives of researchers and advisors on farmers' priorities. After combining a factor analysis with a fractional multilogit model accounting for factor loadings, the findings reveal four distinct profiles across the sample: a competiti
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