Summary
ABSTRACT A widespread use of climate‐smart soil management practices is needed to meet the challenges posed to farming by climate change. However, it is individual farmers who choose to use such practices or not. Their choices depend on many different factors such as social norms, policy incentives, economic factors, or environmental and local requirements. Understanding norms can thus provide valuable insights into farmers' (potential) use of climate smart soil management practices. In this study, the ‘good farmer’ concept serves to investigate the norms that farmers hold with respect to their profession. To do so, we use a qualitative research approach and analyse the content of semi‐structured interviews with farmers in four case study regions located in Austria, Switzerland, Spain and
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