Our approach to healthy and sustainable diets (Healthy and Better For You sales tonnage target 85% by 2025/26)

Summary

This corporate sustainability document outlines J Sainsbury plc's strategic approach to promoting healthy and sustainable diets through its retail operations, centred on a commitment to ensure 85% of sales tonnage meets 'Healthy and Better For You' criteria by 2025/26. The document likely describes the classification framework used to define eligible products, progress metrics, and supporting initiatives across the product range. As a retailer-authored report rather than peer-reviewed research, findings should be interpreted as self-reported corporate commitments and performance indicators rather than independently verified evidence.

UK applicability

Directly applicable to the UK retail food environment, reflecting one of the country's largest supermarket chains' approach to shaping consumer dietary choices at scale. The targets and frameworks described are relevant to UK food policy discussions around industry responsibility, reformulation, and dietary health improvement.

Key measures

Sales tonnage proportion classified as 'Healthy and Better For You' (%); progress towards 85% target by 2025/26

Outcomes reported

Reports on Sainsbury's corporate target to achieve 85% of sales tonnage from 'Healthy and Better For You' products by 2025/26, outlining the retailer's approach to shifting its product portfolio towards healthier and more sustainable dietary options.

Topic tags