Summary
This report, produced by The Food Foundation and partner organisations under the UK Fruit & Vegetable Coalition, sets out the evidence base and policy rationale for a coordinated national effort to increase the consumption and domestic production of fruit and vegetables in the UK. It likely draws on existing consumption data, supply chain analysis, and health evidence to identify systemic barriers and propose actionable recommendations directed at government, retailers, and producers. The coalition framing positions the document as a cross-sector advocacy tool rather than original primary research.
UK applicability
Directly applicable to UK policy and practice, addressing domestic horticulture production, public health nutrition targets, and food affordability within the UK regulatory and agricultural context. The findings are particularly relevant to debates around the Eatwell Guide, school food standards, and post-Brexit agricultural support for horticulture.
Key measures
Fruit and vegetable consumption rates; affordability metrics; production volumes; dietary equity indicators; policy recommendations
Outcomes reported
The report likely documents current fruit and vegetable consumption and production gaps in the UK, setting out the case for policy intervention and coalition action to improve access, affordability, and supply of fruit and vegetables across the population.
Topic tags
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