Summary
This report by Madre Brava, an advocacy and research NGO focused on food systems transformation, examines how leading European supermarkets are responding to the global protein transition. It likely benchmarks retailers against one another on the basis of stated commitments, product range shifts, and supply chain policies relating to alternative and plant-based proteins. The report is intended to inform stakeholders in retail, investment, and food policy about the current state and pace of change across the sector.
UK applicability
UK-based retailers operating across Europe or competing in international markets will find the benchmarking directly relevant, particularly given the UK's own evolving protein transition policy landscape and consumer demand trends. UK supermarkets are likely included or comparable to those assessed, making the findings applicable to UK retail strategy and sustainability reporting.
Key measures
Supermarket protein transition commitments; proportion of plant-based versus animal-based product ranges; retail policy benchmarks; corporate targets and timelines
Outcomes reported
The report likely assesses the protein transition commitments, policies, and performance of major European supermarket chains, benchmarking their progress on shifting product ranges toward plant-based and alternative proteins. It may identify leaders, laggards, and gaps between stated ambitions and measurable action.
Topic tags
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