Summary
This report presents findings from the 2024 wave of the Food Standards Agency's 'Making Food Better' tracker survey, conducted with Ipsos, focusing on Northern Ireland. As a repeated cross-sectional survey, it monitors trends in public attitudes and behaviours related to food safety, healthier eating, and sustainable food choices. The report provides policymakers and regulators with evidence on consumer literacy, trust, and behaviour change relevant to ongoing food system reform in the UK.
UK applicability
The survey is conducted specifically in Northern Ireland and is directly applicable to UK food policy, particularly FSA regulatory priorities and devolved food strategy in Northern Ireland. Findings may inform UK-wide considerations around consumer communication, food labelling reform, and public health messaging.
Key measures
Consumer awareness scores; self-reported food purchasing and eating behaviours; attitudes towards food safety and labelling; trust in food system institutions; demographic breakdowns of responses
Outcomes reported
The survey tracked consumer attitudes, awareness, and behaviours relating to food safety, food labelling, and the broader goal of making food healthier and more sustainable. It likely reported changes in public understanding and self-reported behaviour over time relative to previous waves of the tracker.
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