Summary
This Nesta report investigates the use of calorie labelling as a behavioural nudge within online food delivery platforms, assessing its potential to shift consumer choices towards lower-calorie options. The work sits within a broader evidence base on digital food environments and obesity prevention, and is likely informed by experimental or quasi-experimental findings from UK delivery platform contexts. It contributes to policy discussions around mandatory calorie labelling regulations introduced in England in 2022.
UK applicability
The report is directly applicable to UK policy and practice, particularly in the context of England's mandatory calorie labelling regulations for large out-of-home food businesses. Findings are likely relevant to local authorities, public health bodies, and food delivery platforms operating in the UK market.
Key measures
Calorie content of selected items; proportion of lower-calorie options chosen; consumer ordering behaviour on digital platforms
Outcomes reported
The report examines whether displaying calorie labels on food delivery platforms influences consumer selection of lower-calorie menu options. It likely reports on changes in ordering behaviour and the potential public health implications of such digital nudge interventions.
Topic tags
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