Summary
This qualitative research investigates how UK farmers make decisions about adopting circular agricultural practices, examining the cognitive and practical factors that influence uptake. The study suggests that farmers frame circular practices through a 'common-sense' lens, drawing on existing farm knowledge and economics rather than external sustainability narratives. The findings indicate that adoption is negotiated within farmers' own operational logic and perceived legitimacy, rather than driven primarily by policy or environmental messaging.
UK applicability
Directly applicable to UK policy and extension programmes seeking to promote circular farming. The research suggests that messaging and support for practices such as nutrient recycling, rotational grazing, and waste valorisation may be more effective when framed as farmer-centred problem-solving rather than environmental imperative.
Key measures
Thematic analysis of farmer narratives regarding adoption behaviour, perceived feasibility, economic viability, and alignment with existing farm management philosophy.
Outcomes reported
The study explored farmers' decision-making processes, motivations, and barriers to adopting circular agricultural practices. It examined how farmers perceive and integrate circular farming approaches into their operational and strategic choices.
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