Summary
This paper investigates how German consumers perceive apples biofortified with selenium, a trace element commonly deficient in European diets, and evaluates their acceptance of associated nutrition and health claims. Using survey methodology, the study likely identifies key factors influencing consumer acceptance, including awareness of selenium's health role and trust in biofortified products. The findings contribute to understanding market readiness for biofortified horticultural produce in a European context.
UK applicability
The findings are broadly applicable to the UK, where selenium intakes are similarly low due to selenium-poor soils, and where consumer acceptance would be a prerequisite for any biofortification policy or commercial strategy involving fresh produce.
Key measures
Consumer attitude scores; acceptance ratings of nutrition and health claims; willingness to purchase; perceived health benefit of selenium biofortification
Outcomes reported
The study measured German consumers' attitudes towards selenium-biofortified apples and their willingness to accept related nutrition and health claims. It likely assessed purchase intent, perceived benefit, and trust in biofortification as a strategy for improving dietary selenium intake.
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