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Brand Assets & Press Resources

Everything you need to write about or feature Vitagri: logos, brand colours, typography, and press contact information.

Brand Assets

Use these assets when featuring Vitagri in editorial, presentations, or partner materials. Please do not alter the logo proportions or colours.

Vitagri colour logo
Vitagri Logo — Colour
For light backgrounds · SVG, PNG, WebP
Vitagri white logo
Vitagri Logo — White
For dark backgrounds · SVG, PNG, WebP
Vitagri logo compact
Vitagri Logo — Compact
Smaller format · PNG, WebP
Teal heart icon Berry heart icon White heart icon
Heart Icons
Teal · Berry · White · PNG & WebP
Vitagri social media card
Social Media Card
1200 × 630px · JPG · Open Graph
Growing Health white paper cover
Growing Health White Paper
51-page PDF · Free to download and share

Brand Colours

The Vitagri palette draws from soil, plant life, and the natural world. Use these colours consistently in any materials featuring Vitagri.

Soil
#1c1510
Primary dark · backgrounds
Teal
#2a9d8f
Primary accent · links
Cream
#faf7f2
Light backgrounds · cards
Berry
#8B2783
Accent · highlights
Lime
#9FB04F
Accent · growth
Amber
#e9a84c
CTA · call-to-action

Brand Typeface

Vitagri uses a single typeface — Lato — across all weights and sizes. It is available free via Google Fonts.

Display / Hero Lato Black (900)
Italic for emphasis
Growing Health
Section Titles Lato Bold (700)
Italic for emphasis
From Soil to Human Health
Body Text Lato Regular (400)
Line height 1.75
Vitagri is building the UK's first framework to measure, verify, and reward nutrient-dense food production. Backed by 3,000+ peer-reviewed studies and funded by the Frank Parkinson Agricultural Trust.
Labels / Caps Lato Bold (700)
Letter-spacing 0.08em · uppercase
Research · Framework · Insights

Press Contact

For media enquiries, interview requests, and editorial partnerships, please get in touch via the contact form. We aim to respond to all press enquiries within two working days.

Media Enquiries
Vitagri Org Ltd

Use the contact form for press enquiries, interview requests, or to receive a copy of our press materials pack. Please mention "Press" in your message.

Contact Us
About the Organisation
Vitagri Org Ltd

Vitagri is a UK agri-tech organisation building the first credible framework to measure, verify, and reward nutrient-dense food production. We are farming-system agnostic, evidence-led, and backed by the Frank Parkinson Agricultural Trust and Nuffield Farming Scholarships Trust.

Registration: England & Wales · Founded 2024

Key Messages

  • Nutrient density in the same crop type can vary up to 200-fold — determined by soil health and farming practice, not by certification label.
  • Diet-related chronic disease costs the UK £268 billion per year — equivalent to 92% of total NHS spend.
  • No credible framework exists in the UK to measure, verify, and reward nutrient-dense food production.
  • The Growing Health white paper synthesises 3,000+ peer-reviewed studies and is freely available to download.

Read the White Paper

The Growing Health report is free to download and share. It is the most comprehensive evidence review of its kind in the UK food system.