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Our Team

The People Behind the Framework

Farmers, doctors, agronomists, nutritionists, food system analysts, and policy specialists — united by the conviction that nutritional quality can be measured, verified, and rewarded.

Founders, Advisers & Contributors

Vitagri draws on a multidisciplinary network spanning agronomy, human nutrition, food policy, farming, medical practice, and data science.

Rob Ward

Rob Ward

CEO & Co-Founder Vitagri.Org. AgTech & FMCG commercial leader with farming background.

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David Rose

David Rose

Chairman & Co-Founder Vitagri.Org, Director at Farmeco Community Care. Nuffield Farming Scholar & Trustee.

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Dan Smith

Dan Smith

Agroecological farmer and consultant. Nuffield Scholarship.

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Barbara Bray

Barbara Bray

Food Safety & Nutrition Strategy Consultant. Supporting food businesses and boards with compliance, public health strategy & science.

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Kirsty Naismith

Kirsty Naismith

Agriculture with Crop Science (BSc Hons). SSFF Future Farmer 25/26. Regenerative Farming and Food systems.

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Tom Pearson

Tom Pearson

Farmer at Manor Farm Caxton. Medical Doctor (GP with public health and food systems interest) Nuffield Farming Scholarship.

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Diana Spellman

Diana Spellman

Founder & Managing Director of PARTNERS IN PURCHASING Ltd, the premier procurement agency in hospitality in the financial and leisure sector.

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Doug Wanstall

Doug Wanstall

Scaling regenerative agriculture & restorative systems to drive land use to Net Zero and beyond, reverse climate change and biodiversity loss.

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Henny Lowth

Henny Lowth

Senior Knowledge Transfer Manager (Cereals & Oilseeds)/PhD Student.

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Izak Van Heerden

Izak Van Heerden

AHDB AgriLeader | Founding Board Member ~Unstoppable World | AgriLeadership for tomorrow's world. Nuffield Scholar.

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Bill Young

Bill Young

Innovator leader, advisor & consultant in Agribusiness. Specialising in Sustainable Regenerative Agriculture, Assurance & the Rural Charter.

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David Miller

David Miller

Regenerative Ag consultation for Horizon Agriculture.

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Alina Warren-Walker

Alina Warren-Walker

PhD. Nuffield 2025 Scholar. Sustainable and innovative human, food and agri research. Spray Drying.

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Wallace Currie

Wallace Currie

Knowledge Exchange Manager at UK Agri-Tech/Podcaster and Content Creator at Rural2Kitchen/SAYFC/ERYP Board Trustee/2024 Nuffield Scholar.

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Johnny Wake

Johnny Wake

Doctor turned land manager and rural entrepreneur, Johnny Wake DL, ARAgS, FRASE, BA Hons (1st class), MBBS.

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Hannah Fraser

Hannah Fraser

Medical doctor, organic farmer. Interested in the role our lifestyle, particularly our diet, plays in health and disease. Nuffield Scholar.

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Get Involved

We're always interested in hearing from researchers, farmers, food businesses, and policymakers who share our mission. Whether you want to collaborate, advise, or contribute — get in touch.