Home / The Ontology

Foundation document · Version 2.1 · 31 October 2026

The Vitagri Ontology

What Vitagri holds to exist, and how that determines what the company can honestly claim. Five commitments and one corollary. The plain-language version of this document is Why Vitagri exists. Version 2.1 corrects version 2.0. Every earlier version remains available.

Why this matters to Vitagri in particular

An ontology sets out what a system holds to be real, and therefore what it can record, compare and claim. For Vitagri the commercial problem and the technical problem are the same problem.

The composition of food is well studied. The UK's official food composition tables have been published since 1940, and the methods for measuring minerals, vitamins and protein are long established. What the food system does not do, beyond a few trade specifications, is attach measured nutritional values to the specific consignment being traded.

Grain is received against protein, moisture, specific weight and falling number. Milk is generally priced on butterfat and protein. Those nutrients are measured at intake for what they do in a mill, a feed ration or a creamery. They are trade specifications, not a record of what the food offers the person who eats it. The minerals and vitamins a load carries are not recorded at the point of trade. Nutrition labels declare average values, which may be calculated from established data rather than measured on the lot that was sold. Two loads of wheat with different zinc contents are, as far as the trade is concerned, the same wheat. A system cannot reward what it does not hold.

So the gap is not one of science. It is one of structure: there is no agreed way, for bulk commodities, to record a nutritional value against a consignment, with its method and uncertainty, carry it through the supply chain, and test the claims made about it. Structure can be built.

Vitagri is not campaigning for a better price for good food. We are building the thing a price can attach to — so that farming for nourishment becomes something the food system can see, trust and pay for.

The ontology in one line

Nutritional quality is a measurable property of a specific consignment of food. Once measured, it can be verified and rewarded. Whether it can be attributed to how the food was produced is a separate question, answered by evidence rather than assumed.

Three questions, kept apart

  1. What does this consignment contain? Measurement. Answered by sampling and laboratory analysis, with method and uncertainty.
  2. Why does it contain that? Attribution. Answered only by an appropriate comparison and defensible assumptions about competing explanations — soil, variety, season, sampling.
  3. What may be claimed about it? Verification. A claim is supported only as far as the evidence for the first two questions allows. A claim about health needs evidence in people, about the food or a nutrient it is shown to contain. In the UK, nutrition and health claims on food are regulated as well, so being true is not always enough to make one.

A buyer can specify and pay for the answer to the first question without anyone answering the second. That is what outcome-based verification means.

Part one

The five commitments

Commitment 01

Nutritional quality is a property of a consignment, not a description of a category

“Nutritious” is usually an adjective attached to food types. Broccoli is nutritious; crisps are not. In Vitagri's model a nutritional value belongs to a specific consignment of a specific commodity, from a specific place and time. It carries the nutrient, the unit, the basis (fresh or dry weight, edible portion), the method, the laboratory, the uncertainty and the date of measurement. Two loads of the same variety from adjacent fields may differ, and the model can show by how much.

A result is only ever claimed for the material it represents. The model traces field to harvest lot to consignment to sample to result, including where lots are split or blended.

The terms are used precisely:

  • Nutrient content — the measured amount of a named nutrient per unit mass, on a stated basis (for example, mg zinc per kg dry matter).
  • Nutrient density — nutrient content relative to energy (for example, per 100 kcal), used when comparing foods of different energy content. Within a commodity of near-constant energy, such as wheat, higher content means higher density.
  • Nutritional quality — a defined profile of nutrient contents, measured on a consignment and assessed against a stated reference for its commodity, such as a benchmark range or contract specification. Never a single unqualified score.

None of these is bioavailability (how much the body absorbs) or a health effect (what eating the food does). Each of those needs its own evidence.

Adjectives cannot be verified, traded, audited or improved. Values with a method can.

Commitment 02

Soil to health is one connected model, not six separate literatures

Farming practice, soil biology, crop and animal production, food composition, diet, human health. Most institutions treat these as six fields with six literatures, six conferences and six funding streams. Vitagri holds them in one model: distinct entities, linked by explicitly stated pathways, with the evidence for each link catalogued in the same governed structure in Pulse Brain.

Connecting the disciplines does not establish a causal chain. Its value is the opposite: it shows, link by link, where the evidence is strong, where it is weak and where it is missing. Strong evidence from soil to crop and strong evidence from diet to health do not add up to a demonstrated effect from soil to health. The model makes that gap visible rather than papering over it.

Commitment 03

Evidence is an entity, and its strength depends on the question

A citation is not evidence. In Vitagri's model a source carries its study design, graded as an evidence tier. A finding extracted from it carries what the source actually reported, with an effect size where one exists and a record of how it was extracted. A claim — made by Vitagri, a customer or anyone else — is a separate entity again, holding a verdict against the catalogue.

Three things are kept apart:

  • Study design — what kind of study it was. A property of the source.
  • Extraction confidence — whether the catalogue has recorded the finding correctly.
  • Certainty — how far the body of evidence supports a specific claim about a specific outcome. This depends on risk of bias, consistency, directness, precision and publication bias across studies, not on any one study's tier.

A well-designed trial can give weak support for a claim it did not test. Representing that is what allows Vitagri to say how strongly it knows something, and where it does not know. An organisation whose product is verification must hold its own uncertainty as data, not as a caveat in prose.

Commitment 04

Properties belong to classes, and a marker is valid only where it has been validated

Conjugated linoleic acid and odd-chain fatty acids trace largely to microbial activity in the rumen. They speak to ruminant products. Reading them against a wheat sample is not a wrong answer that better data would correct; it is a category error. Other markers are studied across classes but mean different things in each: nitrogen isotope ratios are researched for both crops and livestock products, and each must be read against its own reference.

So every marker in the model carries the classes and conditions under which it has been validated. Outside them, the model returns no reading rather than a weak one.

Vitagri's marker discipline is often described as caution. It is a design property: the reason outputs inside their validated scope can be relied on.

Commitment 05

Farming-system labels are recorded, not used as explanations

Regenerative, organic, conventional, agroecological. These labels differ in kind. Organic is a legal standard with defined rules and certified inspection. Regenerative and agroecological have no settled definition in UK law, and different people use them for different bundles of practice.

Vitagri records a label as a fact about a farm or consignment: which label, under which standard or definition, certified by whom, valid when. It does not treat a label as the explanation for an outcome. Explanations are sought in the specific practices, conditions and measurements the label bundles together. Whether a certified system as a whole is associated with a different outcome is an empirical question, answered by the evidence like any other.

This is the structural reason Vitagri does not take a side in the argument about farming systems. Independence is not a value the company asserts and might trade away under commercial pressure. It is a property of how the data is held.

Corollary

The model is versioned, never silently rewritten

Every definition, field and grading rule carries a version. Additions are the normal case. When something must be corrected, deprecated or redefined, the change is made as a new version, with a documented reason and a migration, and the earlier definition is kept. Every historical record can still be read in the meaning it was created under.

A catalogue that can be silently rewritten backwards is not an evidence base; it is an opinion with a database behind it. The same principle governs the Growing Health Report: a dated synthesis, superseded by later editions rather than quietly edited. It governs this page too: every version stays available, and the changes are listed below.

Part two

What follows from the ontology

Each of these is a consequence, not a separate decision. Stating them as consequences is what gives Vitagri's positions their force.

The why. The food system pays for what it records at the point of trade. Vitagri builds the means to record measured nutritional values against the consignment, so they can be specified, verified and priced. Publicly: You cannot reward what you do not record.

The limits of a claim. Follow from the three questions. A measurement can support a claim about content. Only attribution evidence can support a claim about practice. Only evidence in people, about the food or a nutrient it is shown to contain, can support a claim about health.

The independence. Follows from Commitment 5. Not a stance, a structure.

The evidence grading. Follows from Commitment 3. Study design describes a source; certainty describes a claim.

The marker discipline. Follows from Commitment 4. Published rather than merely observed.

The refusal to overclaim. Follows from Commitment 3. If uncertainty is held as data, a capability cannot be called validated until the data shows it. Vitagri's predictive modelling is a research programme, not yet a validated service, and we describe it that way.

Vitagri's field-to-food data schemas are where these commitments are being built. As of October 2026 the beef schema holds 39 tables, 529 fields and 139 measurement metrics. Where this page describes the model, it describes its design; not every element is yet built.

Version history

  • Version 2.1, 31 October 2026. Corrections to version 2.0. Milk added beside grain as a case of nutrients measured at intake. Nutritional quality defined on the consignment. Health claims allowed to rest on evidence about a nutrient as well as a food. Nutrition labels described by what the rules allow. Nutrition claims added beside health claims. Publication bias added to certainty. The rumen origin of conjugated linoleic acid restated. The statement that Vitagri's model validates nitrogen isotope ratios for wheat removed, because the current schemas do not measure them. Regenerative and agroecological described by UK law. Schema figures updated.
  • Version 2.0, 30 October 2026. Separated measurement, attribution and claim, and corrected claims that version 1 overstated.
  • Version 1, 6 August 2026. First publication.