Seedlings in healthy soil

Worked example · Firm / corporate team · Farm advisor

Rootstock Advisory: one standard of advice across a distributed team.

Helen Marsh leads a consultancy with associate agronomists in the North West, South East, Scotland and Wales. Every adviser works from the same graded catalogue — and every endorsement still carries Helen’s name, so the firm never speaks with two voices.

Leader Helen Marsh, soil & agronomy consultant Group 4 regional advisers, each with their own farmers Model Advisers pay for access; farmers don’t pay

A worked example from our demonstration environment — the people and farms are illustrative; the platform, the evidence and every thread below are real.

The setup

Develop & nurture your team, supported by the latest Soil Health to Human Health research

Video walkthrough — coming soon Helen’s console — the adviser team, their members and the one-bill view — recorded walkthrough to follow.

The leader

Helen Marsh

Principal consultant. She sets the group’s focus and tone, publishes the firm’s insights, and is the only person who can mark an idea endorsed — the firm’s standard, centralised.

The group

Four regions, one brand

Associate agronomists in the North West, South East, Scotland and Wales each introduce, support and track their own farmers — the console shows Helen every adviser and the members they brought.

The commercial model

Advisers charged, farmers not

Helen charges each associate £15/month for platform access; the farmers aren’t billed. One wholesale subscription covers the firm, and the billing follows the org chart automatically.

Inside the group

Real threads from the demonstration group.

The leader’s weekly insight

Tissue-test before you spend on micronutrients

Posted by Helen Marsh · pinned to every member’s feed

“Blanket micronutrient programmes are mostly insurance cost on adequate soils. Where there is a genuine deficiency the response is real and cheap to fix — so test first, then target. It is the difference between spending on a problem and spending on a fear.”

The leader’s inbox — an adviser question waiting

Biochar on the worst block — worth a trial?

Asked privately by Greg Fenwick, beef & arable, Northumberland — with the Pulse+ answer attached

“Helen — Pulse+ suggested biochar could lift my soil carbon. Worth a trial on the worst block before I commit?”

The evidence is genuinely mixed and context-dependent… the honest read is to trial it on one poor block with an untreated strip rather than commit the farm.— Helen Marsh
The Pollinator — proposed, refined, challenged, endorsed

Min-till cut my establishment costs without hurting yield

Proposed by Greg Fenwick, beef & arable — Northumberland

Lena refined it: “Rolling after drilling made the biggest difference for me on slug pressure — more than pellets did.”

✓Endorsed against the evidence · Rootstock Advisory
“Endorsed. Reduced-tillage systems are well supported for lower establishment cost and improved soil structure over time; yield is usually comparable once the system settles. Lena’s rolling point is the key practical refinement on slug-prone ground.”— Helen Marsh, endorsing with evidence references attached

What this example shows

Why this model works for a firm.

  • One evidence-backed voice. Every adviser answers from the same graded catalogue — clients in Cheshire and Aberdeenshire hear the same firm, not four freelancers.
  • Authority stays centralised. Advisers propose, refine and look after their members; only the principal endorses. The standard is structural, not a policy document.
  • Billing follows the org chart. One wholesale subscription; the console shows each adviser, their members and who’s charged — no spreadsheet reconciliation.
  • Pilot one region, then roll out. Firms typically prove it with one adviser’s client group on a complimentary pilot before extending team by team.
Reviewing field data on a tablet

Map it to your firm.

Book a walkthrough and we’ll map the platform to how your advisers and client groups are organised — then prove it with one team on a complimentary pilot.

Book a walkthrough See pricing

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