White-label · your brand in front
Pulse Cultivator is a white-label platform for farming and food business leaders — independent or corporate. You get access to the world's largest soil-to-health evidence catalogue, you then interpret this and turn it into the latest advice, shared to your team or clients, build unique insights — branded your business name.
Independent practice
You're the leader. Bring the clients who already trust you, set your own price — or bundle it into what you already charge — and keep the difference.
Firm or corporate team
Run Cultivator as your firm's platform: your lead holds the final word on the evidence, and the advisors you appoint each look after their own clients inside it.
How Cultivator works
You own the relationship and the final word. Vitagri Pulse sits behind you, keeping the evidence honest.
Trusted team advisors you appoint to look after their own members.
Your community — networking, learning and solving real problems together.
See these three roles at work — real groups, real threads, real endorsements.
Check out case studiesMembers network and propose ideas and challenges; the group leader supports with their expertise and the use of the Pulse evidence system.
Split nitrogen into three passes on the lighter fields?
Every page wears your identity: your name, your logo, your colours, your voice. When you start, Brand Studio reads your website and pulls your brand in automatically. Vitagri appears once — a quiet “powered by Vitagri Pulse” — so the evidence is vouched for, but the relationship stays yours.
Three imaginary practices, one platform — switch to see the same page in each brand.
“The trial data on split nitrogen is worth a look before spring — here's what it means for your lighter fields.”
Who it's for
Your farmers, debating crop and soil decisions against graded evidence — with you holding the final word between visits.
For agronomists →
Your food-business clients, refining what they put on the plate — every claim checked against the science before it ships.
For nutritionists →
A network turning the latest evidence on regenerative and provenance claims into decisions that are real and practical for the food-service and kitchen industry.
For food-service advisors →What it takes to run
Weekly · ~30 min
Publish one insightDistil what the evidence means for your members this week, in your own words — “this means for you…”.
As ideas mature
Adjudicate the PollinatorMembers propose, refine and challenge ideas. You endorse what holds up against the evidence — only you can.
When it helps
Nudge who's gone quietYour console shows who's active and who's drifted, so a personal note from you lands exactly where it's needed.
Launch is guided, not left to you: a step-by-step checklist, CSV member import, co-branded invitations under your name — and a walkthrough with the Vitagri team before you start.
The evidence backbone
Behind your brand sits the world's largest evidence catalogue connecting soil health and human health — curated, tiered and cited, never a black box. You own the relationship; Vitagri keeps the evidence honest.
Agronomy firms, nutrition consultancies and corporate advisory teams run Cultivator as one platform: the firm's identity in front, a lead who holds the endorsement authority, and each advisor looking after the clients they know best.
Questions
Pulse Cultivator is a white-label client platform from Vitagri Pulse. A trusted advisor — an agronomist or nutritionist, independent or corporate — runs their own branded, evidence-backed community as its group leader. Members propose and debate practical ideas; the group leader moderates and has the final word, endorsing what holds up against the evidence. It is powered by Vitagri Pulse, the soil-to-health evidence catalogue of 19,000+ curated records.
Pulse Cultivator is built for the advisors clients already trust. Independent agronomists and nutritionists run it as their own branded platform — their clients, their price, their margin. Firms and corporate teams run it as one brand across several advisors, each looking after their own client group. Sustainability advisors with a community to grow are also a natural fit. Either way, you bring the relationship and the brand; Vitagri provides the evidence backbone.
Every claim is graded by Vitagri Pulse across four evidence tiers, from Tier 1 Strongest (systematic reviews and meta-analyses) to Tier 4 Context (narrative reviews, policy and practice sources). Members propose ideas in the Pollinator and peers refine or challenge them, but only the group leader can mark an idea as endorsed against the evidence. Popularity and votes never earn that mark.
No. Vitagri bills only you, the group leader, at a graduated wholesale rate per member seat — banded pricing where the more members you bring, the lower the per-seat cost. You set your own retail price to your members, or bundle it into what you already charge. Vitagri never bills your members; you keep one clean wholesale relationship.
Yes — that is the point. Pulse Cultivator is white-label: give Brand Studio your website address and it pulls in your logo, colours and imagery, so your members sign in to a platform wearing your identity, with a quiet “powered by Vitagri Pulse” lockup behind. You own the relationship with your members; Vitagri sits behind, keeping the evidence honest.
Plan for a couple of hours a week: publish one short insight in your own words, adjudicate ideas as they mature in the Pollinator, and nudge anyone who has gone quiet — your console shows you exactly who. Launch is guided too: a step-by-step checklist, CSV member import and co-branded invitations, and a walkthrough with the Vitagri team before you start.
One branded platform, many advisors. Your firm's lead runs the group and holds the endorsement authority; the advisors you appoint each introduce, support and track their own clients inside it. Your client relationships and their data stay yours — Vitagri sits behind as the platform, never between you and your clients — and billing is one monthly wholesale subscription for the whole firm, with no per-client invoicing to manage. Most firms prove it with one advisor's client group first, then roll out. Book a walkthrough and we'll map it to how your firm is organised.
You can start on a complimentary pilot — prove it with a handful of members before any spend. Tell us about your organisation, and we'll arrange a short walkthrough, set up your group and confirm your wholesale rate. Prefer email Rob? rob.ward@vitagri.org.
Start your group
Bring the clients who already trust you, put your brand on the platform, and set your own price. We'll build your branded group and walk you through it — and you can prove it on a complimentary pilot before you spend a penny.