Home / Webinar
Growing Health Webinar

From Soil to Human Health

An expert panel discussion on the science of nutrient-dense food production — and the framework that could transform the UK food system.

Event Took Place

Growing Health:
The Panel Discussion

Monday 30 March 2026
Online · Zoom

Our inaugural Growing Health webinar brought together farmers, researchers, nutritionists, and food system specialists to discuss the evidence connecting soil biology to human health — and what a measurement framework for nutrient-dense food could look like in practice.

The panel explored the key findings from the Growing Health white paper: why nutrient density varies up to 200-fold in the same crop type, what the evidence says about soil health and food quality, and how a verification framework could finally reward farmers who produce more nutritious food.

  • Why does antioxidant content vary 200-fold in the same crop?
  • The soil biology link: how microbial diversity drives mineral uptake
  • Diet-related disease: the £268bn problem no one is measuring
  • Building a credible framework: what measurement and verification requires
  • Market signals: how nutrient density can command a price premium
  • The GroundUp Framework: seven points for transforming UK food quality

Recorded 30 March 2026 · Growing Health Webinar · Vitagri

The Speakers

An interdisciplinary panel bringing together expertise in agronomy, human nutrition, food systems, and policy.

David Rose
David Rose
Chairman & Co-Founder · Nuffield Scholar

Founder of Vitagri and Nuffield Farming Scholar. David's research into the relationship between farming practice and food nutritional quality led directly to the Growing Health report and the GroundUp Framework.

Dr Hannah Fraser
Dr Hannah Fraser
Medical Doctor & Farmer

A registered nutritionist with expertise in dietary micronutrient adequacy and the links between food quality and chronic disease. Hannah contributed to the human health evidence synthesis in the Growing Health report.

James
James
Soil Scientist

A soil scientist specialising in soil biology, microbial diversity, and the mechanisms linking organic matter and mineral availability to crop nutritional quality. Brings the science of soil health to the panel discussion.

Dr Lucy Williamson
Dr Lucy Williamson
Food Systems Researcher

A researcher focused on UK food system structure, supply chain dynamics, and the policy barriers to valuing nutritional quality in procurement and retail. Co-author of the food systems analysis in Chapter 5.

Dan Kittredge
Dan Kittredge
Bionutrient Institute · Executive Director

A working farmer with direct experience of transitioning to regenerative practices. Dan brings a practical perspective on what measurement and verification mean at farm level, and the commercial realities of the nutrient-density market.

Dr Tom Pearson
Dr Tom Pearson
Farmer & Medical Doctor

A policy and market analyst with expertise in agricultural subsidies, food labelling reform, and public procurement. Tom examines how existing incentive structures can be realigned to reward nutrient-dense food production.

Rob Ward
Rob Ward
CEO & Co-Founder

Lead architect of the GroundUp Framework, responsible for translating the evidence base into a practical 7-component system for measuring, verifying, and rewarding nutrient-dense production across UK farming systems.

Stay Informed

Subscribe to the Vitagri newsletter for recordings, upcoming events, and regular insights on soil health, nutrient density, and the UK food system.