Summary
This 2025 study uses Q-methodology to explore how farmers perceive the leverage and influence of advisors in their adoption decisions for carbon farming practices. The research as suggested by its design contributes to understanding the social and advisory dimensions of upscaling regenerative agriculture, moving beyond purely technical or economic barriers to adoption. The findings may inform how extension services and advisory systems can more effectively support farmer transition to carbon-conscious farming.
UK applicability
UK farmers and extension providers may benefit from understanding how advisory relationships shape carbon farming adoption, particularly as the UK develops its environmental land management schemes and farm advisory networks. The methodology could be adapted to UK contexts to identify barriers and facilitators in advisory effectiveness.
Key measures
Farmer perceptions of advisor leverage; subjective viewpoints on decision-making factors; Q-sort rankings of statements regarding carbon farming adoption
Outcomes reported
The study examined how farmers perceive advisor leverage and influence in their decision-making regarding carbon farming practice adoption. It likely identified distinct farmer perspectives and the role of advisory services in upscaling regenerative agriculture.
Topic tags
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