Summary
A sustainable livestock economy depends on both production and consumption, inextricably linked in local, national and global markets. At each scale, technical innovation and production practices need to respond to evolving demand for both market and non-market attributes of livestock systems. This review considers recent and evolving demand-side challenges focussing on emerging preferences related to environmental, dietary and health impacts, arising from both production and consumption. It suggests that these attributes need to be integral to any definition of high-producing animal systems. This discussion is mostly framed using neoclassical economic theory, which highlights market failure and the role of negative and positive external effects or social costs. It examines how our underst
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