Summary
This 2025 AHDB report presents performance data for the Milk Every Moment initiative, a school-based dairy marketing programme operating in United Kingdom schools. The analysis functions as an accountability and performance monitoring tool, quantifying campaign reach and student engagement. The report does not assess nutritional outcomes or evidence of sustained behavioural change resulting from campaign exposure.
Regional applicability
The study is conducted in and directly applicable to United Kingdom schools and dairy marketing policy. Findings reflect the reach and engagement of a nationally operated campaign and may inform similar school-based food marketing strategies in other regions, though implementation context varies.
Key measures
Campaign reach, student engagement metrics, programme participation rates
Outcomes reported
The report quantifies reach and student engagement metrics for the Milk Every Moment school-based dairy marketing initiative. It functions as a performance monitoring tool tracking campaign exposure across participating United Kingdom schools.
Funding & declared interests
Conflicts of interest: AHDB is a levy-funded industry body representing United Kingdom dairy and horticulture sectors; no independent conflict-of-interest statement provided in available metadata.
Extracted verbatim from the paper’s funding, acknowledgements and conflict-of-interest sections — shown as neutral provenance, not a judgement on the research.
Topic tags
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