Pulse Brain · Growing Health Evidence Index
Tier 4 — Narrative / commentaryIndustry / policy reportConventional

Milk Every Moment steps up student engagement

Agriculture and Horticulture Development Board · 2025

Read source ↗ All evidence

Summary

This 2025 AHDB report evaluates the performance of the Milk Every Moment initiative, a school-based dairy marketing programme operating in United Kingdom schools. The analysis measures campaign reach and student engagement through quantified metrics, functioning primarily as an accountability and performance monitoring tool. The report does not assess nutritional outcomes or evidence of sustained behavioural change resulting from exposure to the campaign.

Regional applicability

This study is directly relevant to United Kingdom policy and practice, as it evaluates a UK-based school marketing initiative operated by AHDB. The findings reflect current UK school-based food marketing practices and may inform ongoing discussions about dairy promotion in educational settings.

Key measures

Campaign reach, student engagement metrics, participation rates in school-based dairy marketing activities

Outcomes reported

The study reports on reach and student engagement metrics for the Milk Every Moment initiative, a school-based dairy marketing programme. The analysis quantifies campaign performance and participation rather than assessing nutritional or behavioural outcomes.

Theme
Marketing, media & food environments
Subject
Food environments & consumer behaviour
Study type
Policy
Study design
Industry/policy report
Source type
Industry/policy report
Status
Published
Geography
United Kingdom
System type
Food supply chain
Catalogue ID
IRmqf5pj72-117954

Funding & declared interests

Conflicts of interest: AHDB is a levy-funded industry body representing United Kingdom dairy and horticulture sectors; no independent conflict-of-interest statement provided in available metadata.

Extracted verbatim from the paper’s funding, acknowledgements and conflict-of-interest sections — shown as neutral provenance, not a judgement on the research.

Topic tags

Pulse AI · ask about this record

Dig deeper with Pulse AI.

Pulse AI has read the whole catalogue. Ask about this record, its theme, or how the findings apply to UK farming and policy — every answer cites the underlying studies.