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Tier 4 — Narrative / commentaryIndustry / policy reportConventional

Milk Every Moment builds on first-year success

Agriculture and Horticulture Development Board · 2025

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Summary

This is an industry report from the Agriculture and Horticulture Development Board (AHDB) presenting second-year performance data from the 'Milk Every Moment' UK dairy marketing campaign. The report appears to document consumer engagement outcomes and campaign effectiveness metrics benchmarked against first-year baseline performance. Specific quantitative findings and methodological detail remain uncertain without access to the full report text.

Regional applicability

The study is directly relevant to United Kingdom dairy marketing policy and practice, being a national AHDB campaign report tracking engagement outcomes across the UK market. The findings should inform dairy industry marketing strategy and consumer communication priorities within the UK context.

Key measures

Campaign engagement metrics, consumer response indicators, year-on-year performance comparisons

Outcomes reported

The report documents second-year performance data from the 'Milk Every Moment' UK dairy marketing campaign, comparing engagement outcomes and effectiveness metrics against first-year baseline performance.

Theme
Marketing, media & food environments
Subject
Food environments & consumer behaviour
Study type
Policy
Study design
Industry/policy report
Source type
Industry/policy report
Status
Published
Geography
United Kingdom
System type
Dairy
Catalogue ID
IRmqf5pj72-3365cc

Funding & declared interests

Conflicts of interest: Published by Agriculture and Horticulture Development Board (AHDB), a UK industry body funded by levy payers; no explicit external conflict-of-interest statement provided in available metadata.

Extracted verbatim from the paper’s funding, acknowledgements and conflict-of-interest sections — shown as neutral provenance, not a judgement on the research.

Topic tags

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