Summary
This AHDB strategic foresight publication employs horizon-scanning methodology to forecast consumer health priorities and food demand trajectories for 2026. Rather than presenting empirical research findings, it functions as descriptive trend analysis synthesising commercial intelligence to support UK agricultural and horticultural industry planning and supply chain decision-making. The work is qualitatively oriented and scenario-focused, positioning it as strategic intelligence rather than evidence-based research.
Regional applicability
This report is directly relevant to United Kingdom context, as it is produced by AHDB and explicitly designed to inform UK agricultural and horticultural industry planning. The forecasts and consumer health priorities identified would apply directly to UK supply chain and marketing strategy.
Key measures
Qualitative trend indicators and scenario-based forecasts of consumer health priorities and food demand
Outcomes reported
The publication forecasts anticipated consumer health priorities and associated food demand trends for 2026 using horizon-scanning and trend analysis. It synthesises commercial intelligence to inform UK agricultural and horticultural industry planning.
Topic tags
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