Summary
This AHDB strategic foresight resource employs scenario methodology to move beyond linear forecasting and explore multiple plausible futures for United Kingdom red meat consumption. It synthesises expert perspectives and contextual analysis of interconnected drivers shaping demand and market dynamics, rather than presenting primary empirical research. The output is designed to support adaptive decision-making amongst industry stakeholders and policymakers navigating uncertainty in red meat markets.
Regional applicability
This resource is specifically developed for the United Kingdom context, examining drivers and scenarios directly relevant to UK red meat consumption patterns, policy environment, and market structure. The findings and scenario frameworks will be directly applicable to UK industry strategy and policy deliberation.
Key measures
Scenario trajectories and consumption drivers; qualitative synthesis of expert perspectives on market futures
Outcomes reported
The resource explores multiple plausible future scenarios for red meat consumption in the United Kingdom, synthesising expert perspectives and contextual drivers shaping the sector rather than presenting primary empirical findings.
Funding & declared interests
Conflicts of interest: Published by Agriculture and Horticulture Development Board (AHDB), the industry body for English farmers and horticulturists; reflects industry stakeholder perspectives on future consumption.
Extracted verbatim from the paper’s funding, acknowledgements and conflict-of-interest sections — shown as neutral provenance, not a judgement on the research.
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