Summary
This AHDB consumer insight report combines observational and survey methodologies to characterise how UK consumers navigate meat sections and make purchasing decisions at retail. The work documents contemporary meat shopper journeys with the aim of informing retail strategy and supply chain positioning. As an industry-led synthesis of consumer behaviour at point-of-sale, it contributes to understanding the structural and environmental factors influencing meat purchasing choices in the United Kingdom.
Regional applicability
This study is directly situated within United Kingdom retail environments and captures contemporary UK meat shopper behaviour at point of sale. The findings are immediately applicable to UK retail strategy, supply chain positioning, and understanding domestic consumer meat purchasing patterns.
Key measures
In-store shopper behaviour patterns, purchasing decision pathways, meat section navigation
Outcomes reported
The study characterises how UK consumers navigate meat retail sections and make purchasing decisions at point of sale. It documents contemporary meat shopper journeys to inform retail strategy and supply chain positioning.
Funding & declared interests
Conflicts of interest: Commissioned by Agriculture and Horticulture Development Board; commercial objectives in food retail acknowledged.
Extracted verbatim from the paper’s funding, acknowledgements and conflict-of-interest sections — shown as neutral provenance, not a judgement on the research.
Topic tags
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