Summary
This AHDB consumer insight report combines observational and survey methodologies to characterise how UK consumers navigate meat retail environments and make purchasing decisions at point-of-sale. The work documents contemporary meat shopper journeys with the aim of informing retail strategy and supply chain positioning. As an industry-led synthesis of consumer behaviour at point-of-purchase, it contributes to understanding structural and environmental factors influencing meat product selection in United Kingdom retail contexts.
Regional applicability
This study was conducted in the United Kingdom and directly reflects contemporary UK meat retail environments and consumer behaviour patterns. The findings are directly applicable to UK retail strategy, supply chain positioning, and point-of-sale interventions.
Key measures
In-store shopper behaviour patterns, purchasing decision pathways, point-of-sale factors influencing meat product selection
Outcomes reported
The report characterises how UK consumers navigate meat retail environments and make purchasing decisions at point-of-sale, documenting contemporary meat shopper journeys to inform retail strategy and supply chain positioning.
Funding & declared interests
Conflicts of interest: Commissioned by Agriculture and Horticulture Development Board; commercial objectives in food retail acknowledged.
Extracted verbatim from the paper’s funding, acknowledgements and conflict-of-interest sections — shown as neutral provenance, not a judgement on the research.
Topic tags
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