Summary
This 2021 AHDB-commissioned survey examined learning and information-access preferences among UK farmers, growers and industry stakeholders to characterise documented variation in how the sector engages with knowledge transfer. By profiling these preferences, the work provides evidence to inform the design and targeting of extension and advisory services. The findings are positioned to help policymakers and service providers align advisory strategies to documented preferences within the farming community.
Regional applicability
This study was conducted in the United Kingdom and directly addresses UK farmer and grower populations, making its findings directly applicable to UK agricultural policy, extension service design, and advisory programme development. The results are specific to the UK farming sector's documented preferences and institutional context.
Key measures
Learning style preferences, information-access channels, engagement patterns with knowledge transfer
Outcomes reported
The study characterised learning and information-access preferences among UK farmers, growers and industry stakeholders. Findings were intended to inform the design and targeting of extension and advisory services.
Funding & declared interests
Funding: Agriculture and Horticulture Development Board
Extracted verbatim from the paper’s funding, acknowledgements and conflict-of-interest sections — shown as neutral provenance, not a judgement on the research.
Topic tags
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