Summary
This 2021 AHDB-commissioned survey examined how UK farmers, growers and industry stakeholders prefer to access agricultural information and advisory support. By characterising documented variation in learning style preferences across the sector, the work provides evidence to inform the design of extension and knowledge transfer services. The findings are positioned to help policymakers and service providers align advisory strategies to the preferences within the farming community.
Regional applicability
This study was conducted in the United Kingdom and directly addresses the learning preferences of the UK farming community, making it immediately applicable to domestic agricultural extension policy and advisory service design. The findings should inform how government bodies and industry support organisations structure knowledge transfer programmes within the UK context.
Key measures
Learning style preferences; information access and advisory support preferences; variation across farm types and stakeholder groups
Outcomes reported
The study characterised variation in learning style preferences across UK farmers, growers and industry stakeholders. It aimed to provide evidence-based insights to inform the design of extension and knowledge transfer services.
Funding & declared interests
Funding: Agriculture and Horticulture Development Board
Extracted verbatim from the paper’s funding, acknowledgements and conflict-of-interest sections — shown as neutral provenance, not a judgement on the research.
Topic tags
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