Summary
This meta-analysis consolidates quantitative evidence on how consumers value food traceability systems across multiple studies and product categories. By synthesising willingness-to-pay estimates, the authors identify patterns in consumer demand for supply chain transparency and examine sources of variation, contributing to understanding of economic drivers underpinning consumer preferences for food system accountability. The findings potentially inform policy and industry approaches to traceability investment and labelling.
Regional applicability
The meta-analysis drew on studies from multiple geographies; direct applicability to United Kingdom consumers would depend on whether UK studies were represented in the sample and whether consumer preferences for traceability vary significantly by national regulatory context. UK retailers and food policy makers may find the patterns informative for designing traceability systems that align with consumer demand.
Key measures
Consumer willingness-to-pay for food traceability; heterogeneity in valuation across product types and study contexts
Outcomes reported
The meta-analysis synthesised quantitative evidence on consumer willingness-to-pay (WTP) for food traceability across multiple studies and product categories. The analysis examined patterns in consumer demand for supply chain transparency and explored sources of heterogeneity in valuation.
Topic tags
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