Summary
This meta-analysis consolidates quantitative evidence on consumer willingness-to-pay for food traceability systems, synthesising estimates across multiple studies and product categories to identify patterns in demand for supply chain transparency. By examining sources of variation in traceability valuation, the authors characterise the economic drivers underpinning consumer preferences for food system accountability. The findings potentially inform policy and industry decisions regarding traceability investment and labelling strategies.
Regional applicability
As an international meta-analysis, findings reflect global consumer preferences for traceability but may have variable applicability to United Kingdom contexts, where regulatory frameworks (e.g. Food Standards Act, existing labelling requirements) and consumer awareness of traceability differ. UK-specific studies included in the meta-analysis would strengthen domestic applicability; transferability depends on whether British consumer behaviour and market conditions are well-represented in the underlying literature.
Key measures
Willingness-to-pay (WTP) for food traceability; consumer preferences for supply chain transparency; heterogeneity in valuation across product types and study contexts
Outcomes reported
The meta-analysis synthesised quantitative estimates of consumer willingness-to-pay (WTP) for food traceability across multiple studies and product categories. The study examined patterns in consumer demand for supply chain transparency and identified sources of variation in traceability valuation.
Topic tags
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