Summary
This bibliometric review synthesises 29 peer-reviewed articles to examine how social media platforms influence sustainable consumption in the food industry. The authors identify social media as a dual-edged tool with potential for consumer empowerment and behaviour change, whilst highlighting risks including misinformation and the prevalence of influencer-driven marketing. The review concludes that responsible use of social media by marketers, educators, and policymakers can meaningfully contribute to sustainability goals.
Regional applicability
As an international bibliometric review without geographic restriction, the findings are broadly applicable to United Kingdom food industry contexts and policy discussions around sustainable consumption. However, the review reflects a global literature sample and may underrepresent UK-specific evidence; transferability to UK consumer behaviour will depend on the geographic distribution of included studies.
Key measures
Thematic coding of 29 selected articles from ISI Web of Science database; identification of prevalence patterns in influencer-based marketing, misinformation, transparency demands, and big data integration
Outcomes reported
A bibliometric review identifying emerging trends in how social media platforms influence sustainable consumption in the food industry, based on analysis of 29 peer-reviewed articles. The review examined themes including influencer marketing, misinformation challenges, consumer transparency demands, and personalised marketing strategies.
Topic tags
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