Summary
This randomised controlled trial evaluated the effects of two climate information interventions—crop-specific information (CII) and general information (GII)—delivered via short-form video on Chinese banana farmers' willingness to adopt climate adaptation strategies. Both interventions significantly increased adoption willingness (CII: 55.3% higher IRR; GII: 53.7% higher IRR), with climate cognition identified as a significant mediating mechanism. The findings suggest that targeted information delivery, particularly crop-specific content, can meaningfully shift farmer behaviour towards climate-adaptive practices.
Regional applicability
The study was conducted in China and the findings may have limited direct applicability to United Kingdom farming contexts, where climate information systems, agricultural extension services, and farmer decision-making environments differ substantially. However, the methodological approach—using RCT design to test information intervention effects and exploring cognitive pathways—could inform UK climate adaptation policy and extension practice, particularly regarding the effectiveness of targeted versus generic messaging for behaviour change.
Key measures
Adoption willingness intensity; incidence rate ratio (IRR) for adoption behaviour; climate cognition as mediator
Outcomes reported
The study measured farmers' adoption willingness intensity and incidence rate ratios for climate adaptation strategies following two types of climate information interventions delivered via short-form video. Climate cognition was assessed as a potential mediating pathway between information exposure and adoption behaviour.
Topic tags
Dig deeper with Pulse AI.
Ask about this record, its theme or its relevance to UK farming and policy. Pulse AI uses selected catalogue evidence and cites the sources it draws on.