Summary
This study extends the Technology Acceptance Model to investigate why smallholder farmers in Thailand adopt soil nutrient analyzers for precision agriculture. Using structural equation modeling on survey data from three provinces, the authors demonstrate that technology awareness directly influences adoption intention and indirectly influences it through perceived usefulness and ease of use. The findings suggest that awareness-building and user-centred design are critical levers for accelerating technology diffusion among smallholder farming communities.
Regional applicability
The study's focus on smallholder farmers' technology acceptance is relevant to United Kingdom agricultural extension policy, particularly if policymakers seek to promote precision agriculture tools among smaller or resource-constrained farms. However, the Thai agricultural context (province-level smallholder farming) may differ from UK farm structures, scales, and existing technology infrastructure, requiring localisation of awareness and design interventions.
Key measures
Technology awareness, perceived usefulness, perceived ease of use, adoption intention (measured via survey of smallholder farmers)
Outcomes reported
The study examined behavioural determinants of farmers' adoption intention toward soil nutrient analyzers using an extended Technology Acceptance Model. It measured direct and indirect effects of technology awareness on adoption intention through perceived usefulness and perceived ease of use.
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