Summary
This cross-sectional study examined mobile internet technology adoption among 628 wheat farmers across four districts of Khyber Pakhtunkhwa Province, Pakistan, using bivariate probit analysis. The research found that whilst 65% of farmers owned mobile devices capable of supporting internet technologies, only 55% actively employed MIT in agricultural operations. Farmer age, farm size, location, and IT knowledge emerged as the primary factors influencing adoption, suggesting that targeted infrastructure and education initiatives could enhance digital technology uptake for sustainable agriculture in Pakistan's rural regions.
Regional applicability
This study's findings on digital divides and the influence of farm size and farmer age on technology adoption have some applicability to United Kingdom agricultural extension policy, though UK farming typically operates with higher baseline digital infrastructure and literacy. The identified success factors—particularly the importance of IT knowledge and farm location—may inform UK initiatives to improve technology adoption among less-engaged farming communities, though the socio-economic context differs significantly.
Key measures
MIT adoption rate (percentage of farmers using MIT); farmer age; farm size; farm location; knowledge of internet technology; bivariate probit analysis of adoption determinants
Outcomes reported
The study investigated mobile internet technology (MIT) adoption rates and determinants among wheat farmers in Pakistan, finding that 65% of sampled farmers possessed mobile devices supporting internet technologies and 55% actively used MIT in agricultural environments. Key factors correlated with adoption included farmer age, farm size, farm location, and knowledge of internet technology.
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