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The Field Report in numbers

What the farming and nutrition worlds talked about, week by week

The data behind each edition: what was heard, how it was ranked, how the themes moved, where the two conversations part, and how each quoted claim compares with the published evidence. Discourse, not adoption: these charts measure what was said, not what was done.

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Week 46 edition →
Week 46 · 5–11 November 2026

At a glance

  • 102sources heardof 176 followed
  • 1,129items extractedtopics and claims
  • 555topics weighed9 ranked
  • 60quoted claims checkedagainst Pulse Brain
  • 1 of 3last week’s predictionscored this week
The running order

Each topic, scored out of 10

Each bar is one topic’s score, built from four parts. Hover or focus a segment for its value; the table view lists every number.

Week 46, 10 topics scored out of 10 (Reach, On brief, Evidence, New):

  1. Agricultural education and training: 7/10 (Reach 3/4, On brief 3/3, Evidence 1/2, New 0/1), steady
  2. Natural vs industrial farming: 7/10 (Reach 3/4, On brief 3/3, Evidence 1/2, New 0/1), falling
  3. Food security and affordability: 7/10 (Reach 3/4, On brief 3/3, Evidence 1/2, New 0/1), falling
  4. Soil water storage and irrigation tech: 6/10 (Reach 2/4, On brief 2/3, Evidence 2/2, New 0/1), falling
  5. Soil health convergence: 6/10 (Reach 3/4, On brief 3/3, Evidence 0/2, New 0/1), steady
  6. Avian influenza spreads across UK: 6/10 (Reach 3/4, On brief 1/3, Evidence 2/2, New 0/1), steady
  7. Weather forecasting reliability: 6/10 (Reach 3/4, On brief 2/3, Evidence 1/2, New 0/1), falling
  8. High-protein trend in red meat: 6/10 (Reach 2/4, On brief 2/3, Evidence 2/2, New 0/1), falling
  9. Farm infrastructure and capital barriers: 5/10 (Reach 2/4, On brief 2/3, Evidence 1/2, New 0/1), falling
  10. Fivemiletown cattle cull review (wildcard): 4/10 (Reach 1/4, On brief 0/3, Evidence 2/2, New 1/1), new
Where the two conversations part

Farming, nutrition, and the ground they share

Topics with more than one voice, by which side raised them. The lists name the topics one side discussed and the other did not.

Week 46: 124 topics raised only by farming shows, 17 only by nutrition shows, and 53 by both.

Nutrition, not farming: Personalised nutrition strategies (5 voices); Diet and inflammatory response (3 voices); Nutritional composition versus processing degree (3 voices); Gut microbiome nutrition (3 voices); Diet and body odour (2 voices).

Farming, not nutrition: Artificial intelligence in agriculture (7 voices); Regenerative agriculture practices (6 voices); Nitrates Action Programme compliance (4 voices); Climate forecasting and El Niño prediction (4 voices); Deutz-Fahr Series 6K tractor (4 voices).

Themes over eight weeks

Which themes are growing

Voices per theme across the last eight weeks, this week in dark green. Below each, its share of the week’s talk against its share of the research catalogue.

Voices per theme in Week 46, against the average of the previous weeks:

  • Livestock nutrition & meat quality: 24 voices, average 13.3 — talked about more than studied
  • Food & agricultural policy: 19 voices, average 17.3 — talked about more than studied
  • Arable cropping systems: 16 voices, average 11.3
  • Dairy & milk production: 16 voices, average 8.9 — talked about more than studied
  • Dietary patterns & chronic disease: 16 voices, average 13
  • Regenerative & agroecological farming: 15 voices, average 7.9 — talked about more than studied
  • Cereals & grains: 13 voices, average 7 — talked about more than studied
  • Pesticides, contaminants & food safety: 11 voices, average 10.9
Said on air, checked

Quoted claims against the published evidence

Every quoted claim, set against the closest published studies in Pulse Brain and their evidence grade, from Tier 1 (strongest) to Tier 4.

Week 46: 60 of 60 quoted claims set against the closest published study in Pulse Brain. The closest study’s evidence grade: Tier 1 8, Tier 2 5, Tier 3 35, Tier 4 10.

  • “High protein content is a significant consumer health trend this year.” (Quality Meat Scotland Podcast, Abby Tong): closest study “Protein Market Trends: Global Consumer Insights report , September 2025”, 2025, Tier 4
  • “Primary red meat is a natural source of protein with simple ingredients that aligns with consumer health preferences.” (Quality Meat Scotland Podcast, Abby Tong): closest study “Animal board invited review: The contribution of red meat to adult nutrition and health…”, 2024, Tier 4
  • “Extended autumn sunshine allows winter cereals to establish better and potentially produce more yields.” (Farming Today, Dr. Susan McCallum): closest study “Effects of autumn tillage of clay soil on mineral N content, spring cereal yield and…”, 2011, Tier 3
  • “Scotland has announced a countrywide avian influenza prevention zone requiring all bird keepers to keep free-range…” (Farming Today, Anna Hill (host)): closest study “Bluetongue Restricted Zone extended to cover all of Scotland”, 2026, Tier 4
  • “The UK and EU have agreed a draft deal to remove post-Brexit checks on food and agriculture exports, expected to end…” (The Farmers Weekly Podcast, Speaker 2 (Johann Tasker, presenter)): closest study “Policy analysis indicates health-sensitive trade and subsidy reforms are needed in the…”, 2021, Tier 4
  • “Red Tractor pig standards currently comprise more than six hundred separate requirements covering food safety, animal…” (Farming Today, Philippa Wiltshire, Deputy CEO at Red Tractor): closest study “Food and Animal Welfare”, 2018, Tier 4
  • “England's government has formally adopted a bovine TB eradication strategy aiming to eliminate the disease from the…” (Farming Today, Charlotte Smith (host)): closest study “Historical statistics notices on the incidence of tuberculosis (TB) in cattle in Great…”, 2026, Tier 4
  • “England has formally adopted a new bovine TB policy which aims to eradicate the disease from the country by 2038.” (Farming Today, Host (Caz Graham)): closest study “Latest accredited official statistics on tuberculosis (TB) in cattle in Great Britain …”, 2026, Tier 4
The prediction record

What we forecast, and what happened

Each edition saves the three themes we expect to lead the next week, then scores them once that week is complete.

Forecast for Week 46: 1 of 3 themes made the top three (Food & agricultural policy ✓; Dietary patterns & chronic disease ✗; Climate & greenhouse gas mitigation ✗).

Accuracy to date: 7 of 15 (47%) over 5 weeks.

Expected to lead Week 47: Livestock nutrition & meat quality; Food & agricultural policy; Arable cropping systems.

Repeating words

The words of the week

Terms that recur across the week’s topics and episode titles, counted by independent voice: rising against the weeks before, new this week, and fading.

Most repeated: health (28), crop (18), policy (18), cost (17), production (17), market (15), nutrition (14), dairy (13), risk (13), soil (13)

Rising: marketing (11), heritage (7), natural (8), preservation (6), million (8), young (8), election (7), percent (6), fuel (9), engagement (7)

New this week: november (4), election result (3), ammonia (3), cattle cull (3), badger (3), political engagement (3), supported (3), weather forecasting (2), education initiative (2), comeback (2)

Fading: feeding (0)

Practice → outcome

When a practice was linked to an outcome on air

Claims that named a farming or food practice and an outcome, with who said it. Reported speech, not findings.

  • winter cereal cultivation → crop yield, crop vigour: “Extended autumn sunshine allows winter cereals to establish better and potentially produce more yields.” (Farming Today, Dr. Susan McCallum)
  • winter cereal cultivation, cover cropping → crop yield: “The James Hutton Institute farm near Dundee recorded 136.8 hours of sunshine in October, the highest since records began in 1954.” (Farming Today, Dr. Susan McCallum)
  • traditional sheep breeding, rare breed conservation → meat quality: “English Leicesters mature slowly and tend to put on excessive fat, making them commercially unviable compared to modern breeds like Border Leicesters.” (Agonomics, Brenton Hazelwood)
  • pasture residual management, grazing management → reproductive performance, body condition: “If pasture residual is too short, cows will lose body condition and fail to conceive, creating a two-year negative effect on farm performance.” (Talking Dairy, Courtney Goodare)
  • grazing management, pasture residual management → pasture density, animal health: “Leaving pasture too long increases spore counts for eczema in summer and kills daughter tillers, making pasture thinner.” (Talking Dairy, Courtney Goodare)
  • vaccination → reduced antibiotic use: “Vaccines are a key way for the animal industry to manage antimicrobial resistance by improving animal health and reducing antibiotic use.” (Unearthed: The people changing Australian agriculture, Dr Mary Carr)
Sources heard

Every source heard this week

Alphabetical, by sector. A list, never a league table. Declared interests are named. Explore every podcast we follow, or register your podcast →

Week 46: 102 sources heard (98 podcasts, 4 publications) of 176 followed.

Ag PhD Radio on SiriusXM 147, Agbioscience, Agonomics, Agrifood for Thought, Agriland, Agtech - So What?, AgTech Digest, Battle For African Agriculture Podcast, Bite Back with Abbey Sharp, Commodity Week, Country Breakfast, Country Life, CountryWide, Dewing Grain Podcast, Discover Ag, Don't Eat Poop! A Food Safety Podcast, Down to Earth: The Planet to Plate Podcast, Eat This Podcast, Farm Gate, Farm4Profit Podcast, Farmer's Inside Track, Farmers Guardian — Sustainable Farming, Farmers Guide, Farming in Five by Farmers Guardian, Farming Today, Federated Farmers Podcast, Food Matters Live Podcast, Food Safety Matters, Food Sleuth Radio, Food Talk with Dani Nierenberg (by Food Tank), FoundMyFitness, Fresh Takes On Tech, Future Fork with Paul Newnham, GRDC Podcast, Grounded: The regenerative farming podcast, Health vs Hype with the American Medical Association, HortWeek Podcast, Humans of Agriculture, Investing in Regenerative Agriculture and Food, Investment Climate Podcast, Irish Farmers Journal podcasts, Kite Consulting, Maintenance Phase, Market to Market - The MtoM Podcast, Meat & Livestock Australia's On The Ground Podcast, Meet the Farmers, No-Till Farmer Podcast, Nutrition Diva, Nutrition Facts with Dr. Greger, Nutrition Science Bites with Professor Clare Collins AO, NutritionFacts.org, OviCast, Protein Production Technology Podcast, Quality Meat Scotland Podcast, R2Kast - People in Food and Farming/All In, RaboResearch Food & Agribusiness Australia/NZ, Real Organic Podcast, Real Science Exchange-Dairy, RealAg Radio – RealAgriculture, Regenerative Agriculture Podcast, Risky or Not?, scigest - Bioeconomy Science Institute podcasts, Scotland's Farm Advisory Service Podcast, Seafood Matters Podcast, Sigma Nutrition Radio, Sliced Bread, Spot On!, Strange Health, Talking Biotech with Dr. Kevin Folta, Talking Dairy, The AG Show, The Beef Edge, The Body of Evidence, The Business of Agriculture Podcast, The Checkout: Grocery Nerds, The Dairy Edge, The Exam Room by the Physicians Committee, The FarmED Podcast, The Farmers Guardian Podcast, The Farmers Weekly Podcast, The Farming Week, The Food Foundation Podcast, The Food Programme, The Gut Insiders, The Modern Acre, The Moos Room, The Poultry Network Podcast, The Proof with Simon Hill, The Rotten Apple Food Safety Podcast, The S2G Podcast, The Signpost Series, The Tillage Edge, The Week in Beef, The Wellness Scoop, Tramlines, Unearthed: The people changing Australian agriculture, Unpacking Ag, Weight Loss And ..., What's Up Docs?, Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health, World Food Prize Podcast: Dialogue That Feeds the World, ZOE Science & Nutrition.

Across the series

Edition by edition

How the published editions compare. This view fills in as the series grows.

  • Week 46 (5–11 November 2026): 102 sources heard, 555 topics weighed, 60 claims checked
  • Week 45 (29 October – 4 November 2026): 102 sources heard, 513 topics weighed, 60 claims checked
  • Week 44 (22–28 October 2026): 96 sources heard, 500 topics weighed, 56 claims checked
  • Week 43 (15–21 October 2026): 57 sources heard, 328 topics weighed, 18 claims checked