Summary
This is a protocol for a Campbell systematic review examining communication and marketing strategies that influence consumer acceptance of upcycled foods. The review will synthesise quantitative evidence from experimental studies to identify key acceptance factors and evaluate strategy effectiveness, with the aim of providing policymakers with evidence-based recommendations to address food waste.
Regional applicability
The findings will be applicable to United Kingdom food policy and consumer communication strategies around food waste reduction and circular economy approaches, though applicability will depend on the geographic scope and context of included experimental studies.
Key measures
Consumer acceptance of upcycled foods; effectiveness of communication and marketing strategies; factors influencing consumer acceptance in experimental studies
Outcomes reported
This protocol outlines a systematic review and meta-analysis that will identify key factors influencing consumer acceptance of upcycled foods in experimental studies and evaluate which communication and marketing strategies have been effective in increasing acceptance. The review will provide evidence-based recommendations for policymakers addressing food waste.
Topic tags
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